Michael Hudson

Information and Insight You Can Use to Get Your Message Heard

077: Leadership starts with intention with Jeff Brown

For nearly 30 years, Jeff Brown has been earning his living behind a microphone; first as an award-winning broadcaster, and now as a successful podcaster, consultant, and speaker.

In 2013, Jeff launched the Read to Lead Podcast, a three-time Best Business Podcast nominee, featuring interviews with today’s best business book authors including, Dr. Henry Cloud, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more.

Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts.

Do some reading to manage your time

Managing your time is one of the most important things you can do to balance out your life. Find a book that focuses on time management and study ways to improve this skill. Once you manage your time the rest will fall into place.

Simplify your life

We as humans tend to over complicate things. We think things are extremely difficult. Too many steps, too much equipment to purchase, too many processes to get set up. If we take a step back there is always a way to simplify what it is we want to accomplish. What is it that you’re struggling to start right now? Find a way to simplify and just start.

Resources from Jeff

Visit his website: www.readtoleadpodcast.com 
Join his Book Club: readtoleaduniversity.com
Find out about his Mastermind Group: www.zoneofgenius.net 

076: Born to influence with Esther ‘Pinky’ Kiss

Esther “Pinky” Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.

Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and othernational bestseller book launches to philanthropic projects and she’s the creator of the popular course Publicity Empire, where she teaches entrepreneurs how to get interview opportunities in the media.

She’s also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.

To learn more, go to: www.borntoinfluence.com

Identify your target client

So many people are unclear about who their idea client is. This is the first question we must ask ourselves. Who are they? What is their pain point? How can you serve them in the best way possible? Once you get clear on this, the rest will follow.

Learn to tell your story

How are you able to tell your story to potential clients in order to trigger an emotion in them. An emotional connection is imperative in order to grow your client base. This is why Get Your Message Heard is my mantra. Knowing the power of story.

Evolve your content

Your background story is extremely important. Now, if you’re able to give at least one golden nugget that is new in every single interview, that is how you’re able to grow your tribe. This is the way to have your message stay fresh.

Giveaways

Get your free media positioning checklist: www.borntoinfluence.com/checklist 

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