For everyone reading, Go back and look at your site, sales letters and marketing materials to see if they have benefit headlines and compelling copy. You can always tell a benefit becuase it’s usually a “state of mind” for the prospect… a feeling… with Features being anything about YOU, your PRODUCTS/SERVICES or your company.

Too often, marketing materials are not focused on what the prospect wants… in the form of benefits.

– Ford Saeks, http://www.PrimeConcepts.com http://www.ProfitRichMarketing.com

Thanks a lot for your blog post - definitely well written…

Thank you for your request…I would be delighted to have you share this post with the readers of your newsletter. All that I ask is that you include the following attribution:

From the Idea Matters blog published by Dr. Michael Hudson, aka The Big Idea Guru(sm). For more ideas and insights you can use to grow your business and increase your impact, visit http://www.ideablog.bigideaguru.com or call Dr. Hudson at 1-866-532-3968.

Best wishes for continued success…please let me know if I can be of assistance in any way.

Michael

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If we may reprint this article, please include your tag line in your response.

Thank you, Diane
Membership/Networking Chairman

WHAT A HAPPY COINCIDENCE !

You see, while in the States, I was awarded a coveted “James Webb Young Scholar” grant
for my graduate study program at my American Alma Mater.

It was indeed a great honor and privilege for someone like me, a foreign student from Japan
to be publicly recognized as such while in the States.

It’s a small world, isn’t it?

As ever, strive & thrive !

Kiyoshi Nagata, MBA/PhD, CMC,CCC
Member Coach, ICF-Japan
/gtw-1

as an
outstanding graduate student