The gap between what we think we know about those we serve and what we actually know is often much larger than we realize. But if we don’t really understand the challenges they face, we can’t create value for them.
In this video I share a simple approach you can use to learn how to serve your audience by joining the conversation in their mind about the problems they are facing and the solutions they are seeking.
Question: What’s your best question for learning about the conversation your audience is having in their head? Please leave a comment by clicking here.