Live events are a hassle. You’ve got to quit your daily routines, take time off from busy lives, and pay for travel, lodging, and the event itself. But here’s the truth. If you’re a thought leader, you probably aren’t attending, or holding, enough live events. What are the pros and cons, and how can you get the most out of live events?
The biggest mistake people make when they attend live events is to go into ‘student mode.’ You want to make every class, take all the notes you can, and try to squeeze every last drop of information out of the event. But that’s the wrong way to go about it. It’s the same with networking. It’s not about how many people you can introduce yourself to. Instead, you have to ask yourself how many true connections did you make with people you can work with in the future?
Putting on a Live Event
There’s no doubt you’ve considered what it would take to host your own live event. Maybe you already have. Unless you have an established presence or brand, a live event isn’t usually step #1 in growing your coaching or consulting business. But when the time comes, you need to be prepared, and Michael’s tips on how to do it are invaluable. Even if you aren’t ready to hold a live event, it’s never too early to start planning.
The Most Challenging Part of Hosting an Event
You might be surprised to learn that one of the most difficult parts of hosting a live event is knowing what to talk about. You are an expert. You know so much that you can’t possibly fit it into a few hours a day. Michael shares some big ideas that can help you narrow down your content and present it in a way that will leave your audience feeling like they got their money’s worth without being overwhelmed.
Get very clear on what you’re trying to achieve for each of the four quarters of this year. Consider when and where a live event makes sense for you.
When you meet someone who you’d like to have as a client – whether it’s an actual sales conversation or just a handshake – what you do AFTER is the most important factor in whether or not you’ll end up working with them. Download this 4-step follow-up method to make sure you never miss an opportunity.