If you’re anything like me you love to create content. It’s a path to sharing your insights with others, and sometimes it’s the easiest way to clarify and focus your thinking on a topic.
But you know what? There comes a time when you need to stop creating more content. To look at those files and piles you’ve generated with an eye on sharing them to create impact for the audience you serve.
For most of us the very idea of pulling back on creation is frightening. We’ve become very good at creating new stuff, we enjoy it (and everybody knows it’s necessary to build your platform).
Frankly, the idea of shifting our energy to refining and repurposing feels uncomfortable, and to some of us downright boring.
Yet only through doing that will you be able to create your most significant impact. Because stepping back and examining what you’ve created is the key to defining a strategic path for your work moving forward—a path where you define your core framework and start using it to serve your audience.
The truth is that if you’ve been creating for any length of time there are common themes that run through everything you do. Things that you always weave in, whether consciously or not. Your go to stories, your key insights, and your most shared recommendations.
Those things form your core framework, and they are the message that you most need to share; the one you can’t help but share because it comes from deep within you and is the result of your journey and your experience.
I was reminded of this in a recent conversation with a new connection who asked me lots of questions, listened to my answers, learned about my purpose and my process, then served me by saying: “You need to stop creating new stuff, you already have (more than) enough content. You’re just not leveraging it.”
My initial reaction was to pushback with a firm “I can’t possibly do that!” But after a bit of thought and some introspection, as well as a timely nudge from one of those ideas that crossed my path at just the right moment while listening to a webinar (Thank you Larry Winget), I acknowledged the truth in the statement.
That’s the moment I realized that my core framework is something I have used since I was a kid in 4-H completing projects and learning about new things…projects that taught me the power of what I now recognize as my core framework for everything I’ve ever done and for the work I do today with those I serve:
- Step One: Define the outcome
- Step Two: Develop the Path
- Step Three: Deliver the Message
It is the path to impact that I always share in one form or another in the work I do from the stage, in one-on-one coaching sessions, and in consulting engagements with clients. And acknowledging that is going to help me become much more intentional about leveraging it to be more strategic in the way I approach content.
Mine your content to discover your core framework so you can become more focused and create more impact in your content creation and sharing. Try to keep it simple, no more than 3-5 steps (and 3 would be better). Trust me, it’s there, even if it seems to be buried deep within, and it is worth the effort to discover it.
In this podcast episode I referenced a process for tracking your time to gain a better understanding of where you are focusing your effort and energy. Download the worksheets I referenced here so you can easily examine the way you’re investing your time each day. HUDSON – TIME TRACK TOOL