A friend who is a veteran radio broadcaster recently asked if people who are introverted can build 6-figure speaking businesses. The short answer is…yes!
We often think of professional speakers as larger-than-life personalities who are outgoing attention magnets. Truth is, if you go to any meeting of the National Speakers Association, you’ll be shocked by the number of people in the room who are absolute introverts.
You can tell by their behavior. They’re not comfortable circulating around the room doing the “grip and grin,” so to speak. At mealtimes, they often wander around wondering where to sit and clearly looking like the feel awkward and worried in a room full of their peers. Some are wondering if they even belong there or not.
But their concern is truly unfounded.
You’ve heard me say it many times…you have a unique story that the world needs to hear. Through your years of studying, working and living life on this Earth, you’ve build up a war chest of knowledge.
If you are reading this post, it is fair to assume you’d like to use your story to help others while you build a successful business. However, if you are an introvert, you might be a little bit afraid to put yourself out there, especially in front of a live audience.
Here are 3 reasons why introverts have an advantage in building 6-figure speaking businesses:
Reason #1: Deep Research Is Needed To Build An Expert Business
Becoming a speaker and building your expert business will require you to do lots of research. Deep research…not the quick Google search type of research.
You won’t be going an inch deep and a mile wide. You need to go good and deep to get the best information to find the right clients, create your crowd-pleasing presentations, and craft the best thought-leadership writing.
To build an expert business, you must do a lot of research. And that’s a pretty lonely pursuit.
Reason #2: Speakers Live Isolated Lives
When we think of the great motivational speakers, we think of people who seem incredibly outgoing and extroverted. That’s because we are seeing them in their performance mode, not their day-to-day lives which is spent doing the work of preparing for the on-stage moments.
When you speak, coach or consult, you get on the “adrenaline high.” It’s exciting, to say the least. Then, the high of the performance disappears and you dip to the bottom.
The work of running an expert business is isolating. You spend a lot of your time between speaking engagements getting to and from your next client location, creating your winning presentations from the extensive research you’ve done, and writing reports for clients after you’ve completed engagements.
Introversion works to your advantage because it allows you to focus and dig deeper in delivering top-quality work. That’s a real business asset.
Reason #3: Introverts Have A Different Level Of Empathy And Connect In A Different Way
The powerful personality of an extrovert scares some people. They don’t want a “rah-rah” person coming in to speak to their group or work with their team. For many situations, this sort of personality can be intimidating and unsettling.
The client often wants someone who listens, who empathizes, and who expresses compassion…which creates a real niche for an introvert in the expert space.
You understand the client as a person and the problem they are asking you to solve. You truly empathize with them, and get inside their head. You “get it” and feel their pain.
Introversion helps you bring the compassion and empathy that opens the door for you to serve at a whole different level.
A gift for you
Thanks for reading. To express my appreciation, I’d like to offer you a free tool — the 6-Figure Speaking Roadmap Checklist.