Read these Magazines–Every Month!
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The positive impacts on my creativity are powerful and I thoroughly enjoy the process.
At the same time, there are a few core magazines that I do my best to read all of the time because they stimulate me within the areas that I work, namely growing businesses and leadership. Here are two that I strongly recommend and urge you to add to your regular reading:
Business 2.0. The strong theme used in each issue of this magazine makes it a powerful tool for learning and staying abreast of new developments in business. The February issue bordered on brilliant in its treatment of the hows and whys of businesses going green. To say that the information was enlightening is an understatement…find a copy and read it! Better yet, subscribe so you don’t miss an issue.
Fast Company. If you enjoy the business of growing a business and want to keep abreast of current developments, this is a magazine you need to read. Its consistent focus on ‘what’s next’ will pump up your creative energy and give you some new perspectives. This is a must read, need I say more?
If you have any magazines that you strongly recommend for entrepreneurs, growing business leaders, and independent professionals, please post them as a comment…I always welcome the chance to find new ways to create better ideas!!
Why is Everybody so Paranoid?
The title of this post might seem bit odd, but it is the only phrase that describes the phenomenon that I am seeing as I work with businesses in various industries today. Here’s where it comes from.
Frequently at some point during the facilitation of a strategic planning effort, we will conduct a survey of employees. The goal of these surveys is to gain employee insights regarding the current culture within the company, the openness of communication channels within the company, and their perspectives regarding where the company should be headed in the future.
At the outset we structure the surveys so that they can be delivered to the employees anonymously, so that employees can respond anonymously, and so that we can gain some insights into how operations differ across locations within the business. Of course, that last objective tends to create concerns regarding whether the anonymity will really be protected when the results are shared, and that’s where the paranoia emerges.
Invariably when the e-mail announcing the survey is sent, someone responds to me almost immediately asking if we are truly serious about protecting the identities of the respondents. My response is that we have sent the survey anonymously, but we have no way to track who has received it, and that we have no desire to track the respondents. I confirm that the goal of the planning team is simply to gain the insight of those who work on the front lines in the business so their perspectives are considered in developing the vision for the future of the business.
And here’s where the irony really begins. Some of the employees who doubt that their anonymity will be protected opt to print out the form, then mail me their completed survey with a signed note and a return address label that includes their name. Other concerned employees will call me and ask me a series of questions, sometimes intended to trip me up and make me reveal that we are not actually protecting their identities, and in the process they often will share specific comments that make it impossible for me to not know who said what in the survey.
So what’s my point?
First, when employees are as concerned as they seem to be about protecting the anonymity of their input regarding organization, it tells me loud and clear there are serious problems within the organization. Most often these are tied to communication, and more often than not to specific individuals who are simply not trusted.
Second, not how clearly you state your intentions and how many times you give assurances to people, they are likely to doubt what you are saying until they receive some sort of proof. In these types of situations, the proof usually occurs in surveys conducted in future years…the questions disappear and the candor increases after people have seen firsthand that their input was indeed heard and considered.
Third, if you are not asking people on a regular basis what they think, they will tend to wonder why you suddenly want to know, and that creates uncertainty that can be uncomfortable for them. This may in fact be one of the real issues that we are seeing with the kinds of surveys that I am discussing here. Because the questions have not been asked before, the employees wonder what follows the inquiry.
Fourth, no matter how you set up the process, it is imperative that you provide people with a way to share their thoughts, opinions, and ideas in a way that does not feel threatening to them. It is even more important that you make sure they can see that the things they have said were in fact considered, and that you keep the lines of communication open along the way.
Finally, if you have not experienced such a process, let me encourage you to secure input from your team in some systemmatic way on a regular basis. If you hve a small organization, simply conduct a series of one on one meetings. If you are large enough to do a survey, hire a consultant who is familiar with the process and conduct one each year, or more often if you can. It is a great way to open up the lines of communication and to learn what people are thinking…which allows you to lead them more effectively.
One Important Caveat: While I am proponent of asking and listening, I urge caution in how you respond to what you hear. All of the feedback will not be good, and some of it may even be divisive. The key is how you handle what you hear and what you do to protect the messengers. It is also important to make sure that what you learn goes beyond individual biases and concerns…you want to tackle the stuff that gets in the way of productivity, not the stuff that is just grumbling and noise.
Simplicity Works!
Filed under: Build Business, Expand Market, Get Results, Lead People, Take Action
We hear about it in business all of the time. Simplify. Focus. Do what you do best and leave the rest to others. Or, as Peter Drucker put it, “Stick to your knitting.”
Indeed one of the toughest decisions any business owner faces is deciding what the business is not going to do. It is easy to add products and services, to consider pursuing additional customers in markets where you are not currently operating, and to expand the scope of everything you do. But it is very difficult to say no, particularly when you are first starting out.
Yet time after time we see businesses that made that tough decision and said “No” succeeding on a major scale. Last week I encountered one in a little place called Five Guys Burgers and Fries.
This business is the definition of simplicity…
The menu is simple…they offer burgers, hot dogs, fries, and drinks. There are several condiments and add-ons that you can put on your burger or your hot dog, and there are large and small sizes, but that’s it. There are no chicken sandwiches, no salads, no other choices…just burgers, fries, hot dogs, and drinks.
The staffing is simple…there are five people working in the business. One takes orders and gives you a drink cup for the self-service beverage area, one makes up the burgers and puts them on the grill, one manages the cooking of the burgers, another takes the burgers off the grill and wraps them, and the fifth one cooks the fries and takes the completed orders to the counter. They manage to work the hot dogs into the process along the way and periodically one makes a sweep through the dining room to keep things clean.
The layout is simple…you walk in the front door and follow a direct path to the order area. After placing your order you move to the beverage station and fill your cup, then you find your table and wait for your number to be called. When your order is ready it is passed to you over the counter. When you finish there are convenient garbage containers in two locations for you to bus your table.
Even the name is simple…there is something to be said for being able to depict your entire business in the name of your business, and Five Guys Burgers and Fries pretty much says it all for this business. It not only tells you what they serve, but also how many of them are involved in preparing it for you and serving it to you.
Enough said. Your action step should be obvious…take a look at everything you do and ask how you can simplify it by narrowing the choices, how you can assign tasks based on stages in the service process, and how you can keep the process simple for both employees and customers. There is magic to be found in the right combination–have you found yours yet?
Thanks Tom, You Made My Day!
If you had the chance to my post about my hotel experience in California last week, you probably cannot imagine that it could have gotten any worse. You would, however, have been wrong, I am sad to say.
But don’t worry. I’m not going to bore you with the details–we have already learned the lessons from that experience, and at this point it is time for me to share my complaints with people who can do something about them.
I do however, want to continue to discuss ideas related to service by sharing an experience on the trip home that was the polar opposite of the hotel debacle, and this time I am naming names and giving credit to the company.
Believe it or not, this is a story of service on an airline…US Airways to be specific. It is a story of how one person tranformed my day simply by doing one simple thing that turned a routine flight into satisfying experience.
For comfort when flying from coast to coast I use my frequent flier miles to upgrade to first class whenever possible so that I can get some work done during the long flight. On my way home from California, that put me in seat 2B on a flight from Oakland to Phoenix.
When I boarded the plane and took my seat, I was immediately greeted by a smiling gentleman who soon came to my seat, addressed me as Mr. Hudson, introduced himself as Tom, and indicated that it would be his pleasure to serve me today.
The odd thing is, though I know this was a scripted response, it was so genuine that it literally turned my day around.
And within this story are two quick lessons for any business:
1. There is power in using your customer’s name. If you have a way of knowing their name in advance and can use it when you first make contact you will distance yourself from just about every competitor out there. And the deferential use of a salutation like Mr., Ms., or Mrs. adds an extra level of specialness to the experience for the customer.
2. It is important to create scripts and prescribe processes to ensure consistency of service delivery. Perhaps even more important is to train people to be genuine in delivering the scripted message. Tom made a difference because I had no doubt that he meant what he was saying, not because he used the words he had been told to use.
Action Step: Review your initial points of contact and look for ways to increase your impact in connecting with your customers. Use their names and make them feel special, show them you genuinely appreciate their business and that you want to serve them, and you will see results in the form of customer satisfaction, customer referrals, and customer loyalty!
Your Weekend Videos–Take II
Filed under: Generate Ideas, Guru's Videos, Think Strategically
Reality #1: The internet has become a very powerful way to share video information with people.
Reality #2: Some pieces of video are simply too good not to share.
Reality #3: The last thing you want on Sunday is more stuff to think about, so it is a good time to pause, reflect, and enjoy.
Outcome: Each Sunday (Eastern Time US) we will share a video or two that we think will add value to your life.
Here are this week’s clips… Enjoy!
Denny Dent, Performance Painter
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Click here to see this entertaining video.
Defining Innovation within the Mind
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Click here to see this intriguing video.
The Road to Small Business Success
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Click here to see this inspiring video.
Not to Complain, But…
Filed under: Build Business, Get Results, Lead People, Take Action
It’s 4 am and I am in a hotel room in Pleasanton, California packing and preparing to head back home after a quick two-day trip to facilitate a planning session for a client. And though I promised myself to never let my blog become a place where my personal complaints were vented, my promise to you to be on the lookout for lessons that impact business growth must override this morning.
That said, let me share a few experiences from my time at this particular hotel property that reveal some important challenges and opportunities faced by any business serving the public.
Here’s a chronology of my interactions with the hotel staff during the past two days.
Day One, 1:00 pm…I arrived and was greeted with smiles by the front desk team, provided with a quiet room, directed to the restaurant for a quick lunch, and told about the Happy Hour snacks each evening.
Day One, 1:30 pm…Walked by the fitness center where I planned to workout later in the day and discovered that they were removing the equipment; a sign on the door indicated it was closed for renovations and that the front desk had passes to a nearby club where I could work out.
Day One, 1:40 pm…Waited for about 5 minutes while the hostess in the nearly empty restaurant finished a phone call, then was seated and received great service and excellent food.
Day One, 2:30 pm…Stopped by the front desk to pick up passes for the nearby health club. Waited for 3-4 minutes while two woman behind the desk finished their conversation (and ignored my presence), then was curtly informed they did not have an onsite fitness center. When I asked about the passes the curt young lady dragged out a notebook and gave me a map that showed the 2.2 mile route to the facility. The other woman left to go check with the manager about the passes.
Day One, 2:40 pm…The woman returned from the manager and looked in a drawer for the pass information. More maps were located and the manager appeared in the background. When asked about the passes mentioned on the sign, she asked me what sign I was talking about and in response to my clarifying that it was the one on the fitness center door, she indicated that they did not have that set up yet as they were waiting on a return call from the off-site facility for which I now had two maps.
Day One, 3:55 pm…While taking a nap I was awakened by the hotel phone. It was the front desk calling to ask me how everything was in my room. Now that I was awake I reviewed the services book about the fitness center and found a statement that indicated they offered passes to a different local club for those wanting more equipment…I guess no one ever asks for those, or the book is just seriously out of date.
Day One, 7:30 pm…After responding to e-mails I turned on the TV and discovered that the picture spanned the width of the screen as expected, but it was just over 4 inches high. A call to the front desk brought a quick response…within 10 minutes the friendly maintenance guy was at the door with a new TV, telling me that they have no clue why this happens, but it does frequently so they just swap them out and send them out for repair.
Day Two, 4:00 am…After smelling cigarette smoke in my non-smoking room (in what is supposed to be a smoke free hotel) for the better part of an hour I got up to start my day, opting to remain on east coast time for my short visit here. I walked into the bathroom and turned on the shower to discover that there was no hot water. I let the shower run for 10 minutes to make sure and surrendered to call the front desk.
Day Two, 4:10 am…Explained to the front desk person that there was no hot water in my room in building 300 and was informed that there was no hot water problem in building 300, that problem was in building 600. After my assuring her that there indeed was no hot water in building 300 she said she would attempt to leave a note for the maintenance people who came in between 6 am and 7 am. I requested that she move me to a room where I could shower and prepare for my day, and was told the property was fully booked. She did not apoogize for the problem and seemed a bit annoyed that I actually expected her to do something to fix it.
Day Two, 6:05 am…After testing for hot water every 15 minutes since my last call, I again called the front desk and inquired about the status of the problem. The young woman indicated that she had left a note for maintenance and when they came in they should find it and work on the problem. I asked her if she had a number to call them since this would soon be an emergency for everyone else in the building when they awoke to find no hot water, and she assured me that she now knew it was a problem because she had received several other calls confirming what I had told her two hours earlier. I suggested she call the manager or someone who could take action, and she responded that she did not have any emergency contact numbers and was the only one here.
Day Two, 6:45 am…The breakfast that I ordered using the little card you hang on the door arrived. Not surprisingly, it was not what I ordered.
Day Two, 7:25 am…As I walked out the door after my cold water cleansing and shaving experience, I tested the water and there was now hot water. Apparently the maintenance people had arrived, found the note, and fixed the problem, but the only way I knew was by checking it myself…there was no call to let me know it was back on and still no apology for the inconvenience.
Day Two, 4:10 pm…Returned to the hotel after a day on-site with my clients and found the tray from my breakfast still sitting outside of my door (as were several other trays in the building). Also found an open shampoo bottle from one of the rooms lying in the middle of the hallway.
Day Two, 4:55 pm…Returned the restaurant, was seated immediately, and enjoyed another very good dining experience.
Day Two, 6 pm…Stopped by the front desk to inquire about a cab to the airport for 4 am tomorrow morning. The young woman at the front desk gladly helped me by making arrangements for a cab to take me back to the airport.
So there you have it. A rather detailed play by play that demonstrates how many little things can go wrong in a period of about 30 hours. By themselves none of these are really that terrible to deal with, though the lack of hot water for a morning clean-up session would be a more significant problem for those who still have hair atop their domes, they add up to a very frustrating experience.
It is the kind of experience that will have an impact on the brand in general and the hotel in particular. For one thing, my client booked me here and they regularly send people to this hotel, but that is not likely to continue after hearing of my experience. Additionally, I will now be much less likely to choose this brand of hotel in the future based on this experience, and I may or may not waste my energy telling them about my experience (though I am quite sure my client will).
A quick look at the underlying causes suggests:
1. A lack of training and preparation of the staff…they do not know what to do when unexpected things happen, and they are not well prepared to take action;
2. No shared commitment to quality, except in the restaurant…too many little details are being missed and compromising the image of the property and the experience of the guest; and
3. Leadership is lacking in several areas and especially at the top…my brief interaction with the hotel manager made this obvious, though my contact with maintenance suggests that department may be well led, and there were interactions wih three people at the front desk on two different occasions who definitely do get it.
ACTION STEP: Think about this situation in the context of your business and your interactions with your customers. Whether they are on-site, online, or via the telephone, any or all of these kinds of things can, do, and will happen from time to time. How well is your team prepared to handle them? Are your leaders leading? Are you training people to rise to the occasion and deal with the problems that occur, or simply to do the routine things and hope it works out? Are your customers committed to supporting you because you care, or do they feel undervalued as I do after this series of incidents? Take action now to fix the problems and prepare for the realities so that your business will not lose customers because of bad 30 hours!
Ideas are Valuable!
Despite what people say all the time…ideas are not a dime a dozen. In fact, I don’t think there is anything that you can actually purchase today for a dime a dozen, but this old saw perpetuates and because so many people have internalized it, they don’t bother even creating ideas, or worse yet, they fail to develop the ones that they do have.
Here’s the way I see it. The first step in creating an idea is to develop the seed of the idea, and that seed does in fact often have limited value. But that seed of an idea possesses the potential to become a powerful, profitable, actionable idea that can produce exceptional results.
But the first step, the necessary step, is for someone to create the seed of the idea. Someone needs to invest the time and energy to go beyond a mere flash of thought and consider what could be. From there the process evolves as the idea seed is developed and nurtured. Potential outcomes are then delineated with a focus on clarifying, contemplating, and critiquing until the potential (or lack thereof) of the idea seed is revealed.
It is incumbent upon those of us who invest time and energy in creating ideas to stop the spread of this virus that can literally kill creativity…the virus that suggests ideas are so plentiful as to have little or no value. We need to realize that just because we have ideas (or seeds of ideas) all the time, that does not mean everyone does, and when we allow the process to be devalued, we give power to a mind virus that stifles creativity and robs us all of what could have been….
So what is my point? Namely that we all need to nurture our inborn ability to create ideas, and that we need to realize it is a process that takes time and intention. A flash of brilliance about how something might be done differently can become (and often is) a mighty seed for something great, but it usually needs to be kicked around to reveal its true potential.
ACTION STEP: Strive to become a spreader of seeds of ideas wherever you are and a cultivator of the idea development and implementation process. Seeds of ideas without action produce little more than dust, but ideas that are consciously developed, nurtured, and implemented are…priceless!
It’s All in the Details
Filed under: Build Business, Expand Market, Get Results, Lead People, Take Action
It’s the little things that really matter the most. Because it is in the details where we really show our intentions and demonstrate our core beliefs.
Think about it. If you say you care about your customers and that you will go the extra mile, where do you think they look first? Here’s a hint–it is not the obvious stuff that everyone else does to try and show they care, it is the little, small details that show you really do walk your talk.
For example, this morning I am writing this entry from an upscale inn at the shore. Sitting in my comfortable room with the lovely lamps in my comfy robe as I catch up on e-mail before heading down to the complimentary breakfast buffet with the omelet station, the wide variety of fruits, teas, coffees, and sweet treats.
But in the midst of this I am bothered by the little things they didn’t do more than I am by the big things they did. And though these are not major problems in any way, they make the experience fall short of a similar experience at a California inn last fall where they really got it…they walked their talk at every turn and created an experience that I will remember and recommend.
Before I share my comments about the little things they missed here, I want to remind you that my goal here is to get you to think about the places where your business isn’t walking your talk and delivering what it promises, and more importantly overdelivering in little ways that turn customers into raving fans. Also, please don’t take my comments as being nit-picky or demanding…for though I share them with the world here, I will not complain to anyone in the management because like most other guests, I don’t see it as my job to tell them how to deliver first-rate service–if they say they offer it, then it is their job to know how to do it!
Here’s where they missed the mark in my first 24 hours here:
1. At Check In…The desk clerk forgot to explain that his request for credit card from the woman checking in right before me was for incidentals. If you travel a lot, that is something you know already, but this woman didn’t and it raised concerns for her about whether her room was being covered by the organization sponsoring her trip and created a less than satisfactory and potentially embarrasing moment for her. Something that would not have occurred had the simple explanation that is routine at most hotels around the country been provided to her.
2. Turn Down Service…While at dinner with my clients the staff provided turn down service for my bed, but there was nothing special about it. In contrast, my California Inn provided chocolates on my pillow and a lovely orchid bloom atop the covers, and set the clock radio to a relaxing mellow music station. Even though I don’t really want the chocolate and have no real use for the orchid, it is part of the service you expect when paying upscale rates in places that claim to be a cut above the rest, and it makes the experience memorable!
3. The Toilet Seat…Few things are more distracting than a half-painted and stained toilet seat. It is the last thing you expect to see at an upscale inn, and it leads you to wonder what else is in need of repair. In this case, since I know the history of the place, I am relatively certain it was a carryover from before the last renovation whch occurred about 3 years ago. If they weren’t willing to spring for the $20 to replace the toilet seat, where else did they cut corners?
4. One Vending Machine…The only source of beverages is a single vending machine located outside of the building. There is no bottled water in the room for purchase (which is actually a very effective profit center for venues like this) and there are no snack machines of any kind on the premises. These would be relatively easy sources of revenue if they were available, but they have chosen not to provide any such comforts.
5. Poor Information…There is a great brochure about the on-site spa that details all of the services they offer and the associated fees, but nowhere is there any information about the hours of operation; it’s not on the brochure and not in the little notebook listing all of the services available. The same is true for the on-site fitness center. Granted a call to the front desk might easily yield the information, but that is a step that the guest should not be required to make in order to plan their stay.
Enough said…once you define what you stand for and where you want to be positioned in the market, it is imperative that you walk your talk and pay attention to the details that make the difference. If they are taken care of, you make the grade and your customers will talk about you in the way you want them to, sending you business and
The bottom line: Be sure that you are who you say you are in every sense…that is the power of brand and indentity…and consistency rules!!
Ray’s Response Rules!
Filed under: Build Business, Get Results, Lead People, Take Action
Sometimes when you want to help people get a message, you have to expose a weakness of your own to make a point. This entry is one of those times.
It all started two weeks ago when I traveled to Orlando, Florida to attend a conference. The hotel where we were staying offered a town car shuttle service from the airport, and prior to leaving home I made a reservation for the service.
Upon arriving at the airport I placed a call to the service as they had requested and was told to meet the driver at space 18 outside of the baggage claim area. My traveling companion and I went to space 18 and found not a town car, but a dirty cab that was already occupied by two other people. The driver asked us to load our bags and get inside, but we declined, preferring not to ride in a dirty cab with two strangers. Instead we walked to the cab stand and requested a cab to take us to our destintation.
A few minutes later cab #449 pulled up and Ray jumped out to welcome us to Florida. Right away I knew that we had made the absolute right choice in passing on the group ride! Ray introduced himself, asked where we were headed, loaded our luggage into the trunk and drove us to our destination. As we arrived and were waiting at a traffic light across from the hotel, I noticed that Ray was writing something down.
Before the light changed, Ray turned and handed me a written receipt (the first written receipt from a cab driver that I can remember receiving in years…usually all they do is give you a blank piece of paper that might have their cab number pre-printed on it). He noted that he had written his phone number on it and told us that he would be happy to take us back to the airport when it was time for us to leave, and asked us to give him a call when the time came.
We drove across the street, Ray parked the cab, helped us with our luggage, and wished us a pleasant stay. Then he added a quick thank you and reminded us that he would be more than happy to take us back to the airport. The irony was that the ride with Ray actually cost us less than the alleged town car service, AND we were walking into the hotel before the cab that we turned down arrived (even though it left the airport at least 10 minuts before we did).
Now it probably goes without saying that we planned to use Ray to get back to the airport, but it turns out that the story is just beginning…
After checking into the hotel and heading up to the room, I reached for my cell phone, only to find that it was not in my pocket. After a quick search it became obvious that it was not in my possession anywhere. So what did I do? I called Ray to see if it was in the cab.
Ray quickly answered, checked in the back seat and discovered my phone. He then promised to drop it off at the hotel at 7:45 pm (which was in about 30 minutes).
At 7:45 pm I walked out the front door and there was Ray, smiling and holding my cell phone. He apoligized for my inconvenience…interesting, since he was the one being inconvenienced by having to return with my phone…and said he hoped to see us on Monday when we were heading back to the airport.
As you can no doubt imagine, I shared the story with several of the people I met at the conference and encouraged them to call Ray for a ride back to the airport. Then, on Sunday night when we returned from dinner there was a voice mail from Ray waiting on the hotel phone…wanting to confirm our plans for the morning and assure us that he would get us to the airport quickly and on time.
We called him back and made plans for our return trip. Then the next morning when we walked out of the hotel Ray was waiting as promised, complete with a dry-erase board sign with our names on it.
But the story doesn’t end there. Oddly enough I managed to leave my cell phone in the cab again that morning (I told you this story was not necessarily flattering to me). Once again I called Ray and once again Ray responded. Within 10 minutes he was back at the place where he dropped me off and delivered my missing cell phone to me.
So what is the point of this little story (aside from my needing a better way to keep my cell phone with me)?
First, notice that Ray differentiated himself from the start of our interactions. He got out of the cab, welcomed us, and loaded our bags, AND he told us his name.
Next, he wrote out a receipt, shared his phone number, and asked for the repeat business. The only thing he didn’t do was give me a couple of cards with his number that I could pass along to my friends and associates!
Finally, he responded and provided assistance when I left my cell phone in the cab. He was prompt, curteous, and he did his best to turn down my tip for his extra service of delivering the cell phone.
Action Question: How well would you and/or your team have performed in this situation? Do you deliver Ray’s Response to your customers every day?
Your Weekend Videos
Filed under: Generate Ideas, Guru's Videos, Think Strategically
Reality #1: The internet has become a very powerful way to share video information with people.
Reality #2: Some pieces of video are simply too good not to share.
Reality #3: The last thing you want on Sunday is more stuff to think about, so it is a good time to pause, reflect, and enjoy.
Outcome: Each Sunday (EST) we will share a video or two that we think will add value to your life.
Here are this week’s clips…the focus is on thinking about what is possible. Enjoy!
The Living Camera
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Thanks to The Pulse with Darren Hardy for this great clip.
Facing the Giants Wholeheartedly
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Thanks to Michael Angier of SuccessNet.org for calling this one to my attention. Michael offers a lot of great tools you can use–I encourage you to visit the site and check it out!
If you enjoyed these clips, please take a moment to share your thoughts or recommend a video for another Sunday.

