Ford Saeks has redefined the formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From start-ups to Fortune 500’s, Saeks is widely recognized as a Business Growth Innovator.
With over 20 years’ experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, awarded three U.S. patents, and received numerous industry awards thanks to the tenacity and innovation which fuels this revenue-generating powerhouse.
From grassroots to Google, Ford provides his clients with fresh perspectives and doable tactics to resolve branding, marketing, operations, and growth challenges.
As President and CEO of Prime Concepts Group, Inc., an integrated marketing services firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.
The Formula for Success
Ford has had a very long and colorful career, but regardless of what endeavors he ventured into, there was one formula that he has always relied on: Message + market + method.
If things are working, he explains that it means that you have the right combination for all three figured out, but if not, it means that there’s a mismatch somewhere and you need to reassess your strategy to get things back on the right track.
Leaving Your Digital Footprint
In this time and age where there are lots of free tools that you can use to market your brand, it’s a sin not to take advantage of them, and one way to do that is to use them to build a digital footprint that will lead potential customers to your brand regardless of where and how they found you.
Fishing Where the Fish Are
There are way too many tools that you can use to build a digital footprint that you can’t possibly use everything at once, so Ford suggests that you pick one or two to focus on based on where your target customers usually spend the most time on.
This is going to vary per business, but most of them would use at least one or a combination of these three: social media websites, review aggregator websites, and industry association websites.
Don’t Get Hung Up on the Numbers
All three websites can help bring an influx of traffic to your own, personal site; however, Ford cautions listeners not to get hung up on the numbers because it’s not the quantity that matters but the quality.
Numbers can help in building social proof, but what you really need to focus on is building relationships — of finding a way to provide value to your customers so they will consume or utilize your brand.
Providing Value to Customers
There’s no shortage of information on the internet that sometimes the best way to provide value to your customers is simply by helping them convert those massive amounts of data into easily digestible sets of information that they can use to make informed decisions.
“It’s not what we know that counts. It’s what we do,” Ford emphasizes. By steering customers or potential customers to a particular course of action, you can position yourself as the authority figure in your field of expertise.
Putting Action at the Center of it All
Taking action is a big part of Ford’s core philosophies in life, and its roots can be traced back to when he was fifteen and locked up in prison with adult prisoners.
Someone gave him a cassette tape of Denis Waitley’s Psychology of Winning, and while it discussed a lot of things, all that he remembered hearing from it was, if he didn’t turn his life around, he would probably die before he turned 25.
Ford credits this as the defining moment that changed his life, and within 30 days of listening to it, he created his first company and generated 35 thousand in sales on his first year, which would be equivalent to roughly 300 thousand in today’s money.
And it all happened because he decided to take action.
Ford would always be grateful that despite his rough start, he was given the opportunity to start again. Because of this, he likes to use his experiences to inspire others to pursue their dreams despite setbacks or what other people may say.
“We all have our stories… You can either produce results or you can make excuses. You can’t do both,” he says.
People don’t take action because of fear. Fear of causing conflict, fear of making a change, and fear of failing, and it’s something that even the best speakers often have trouble breaking through.
That said, Ford believes that people just need to take a step back and revisit their lives.
“People make mistakes all the time. You just have to move forward, take action, live the best you can.”
Favorite Book to Recommend
Ford has several books that he loves to recommend, his own, Superpower, being one of the first ones. There’s also Fanatical Prospecting by Jeb Blount, 10X Your Business, 10X Your Income and 10X Your Life by Grant Cardone, Mel Robbins’ The 5-Second Rule, and Darren Hardy’s The Compound Effect.
“It’s not so much the book title, but what you want to learn,” he adds. He, therefore, recommends that you build your own personal success library based on the things that you are passionate about.